Located in the foothills of Farmington, Utah, lies a quiet residential lane, and the name of that lane? Why, Alice Lane, of course! Here is where we begin our story. In 2005, Adam and Jessica Bennett, and their two young daughters, chose Alice Lane as the perfect location to build their dream home. Jessica’s years of professional experience as an art director and also a partner at a marketing firm provided her aesthetic and knowledge of layout design. As she poured over each finishing detail to transform their house into their favorite place on earth, Jessica discovered an inherent love for interior design. At that point Jessica realized that if she could produce a brand for corporations, then she could certainly design the interiors that housed them. A globally expanding tech firm sent Jessica on a worldwide tour to design their international offices and along the way her passion for design snowballed as she began accepting more offers to share her talent with the world. Jessica quickly became a star in the design realm and her unmatched work spread internationally almost overnight.
Jessica’s success led her to the idea that she needed a design laboratory where rooms would not just be imagined, but could come to life. This lab would be a place to experiment with well crafted furniture, create timeless settings, and to inspire others. Jessica’s search for the perfect location for her design lab landed her in the heart of Orem, Utah, almost 2 hours south of her Alice Lane dream home. Without turning back, Jessica and Adam moved south to build a new dream. In 2008, and within 3 months of gaining access to the building, Jessica and Adam opened the doors to Alice Lane Home Collection.
In its infancy, Alice Lane consisted of just three employees, two of which were Adam and Jessica. A small corner of the showroom floor was dedicated to full time design work and only a handful of small design projects were under way at any given time. Today, just 5 whirlwind-years later, Alice Lane employs more than 25 people, 7 of whom are full time interior designers. 2011 brought with it a new space for our designers to spread out their creative process, and each is currently working on dozens of projects that spread across the country. Since the birth of Alice Lane, hundreds of design projects have been completed; these projects have grown from small residential settings to large estates and commercial buildings. The exponential growth of Alice Lane has inspired us to further expand our design laboratory. In November 2013, we announced the birth of our second baby, an Alice Lane flagship store in downtown Salt Lake City, Utah, which will open spring 2014.
Its collected mix of quality pieces and timeless design has led Alice Lane to be an award winning interior design firm and showroom, and a favorite among all who have experienced it. Our story only has a beginning, stick around and write with us, won’t you? Because this story’s only getting better…