At Alice Lane, we believe your home should be your favorite place on earth. As a full-service home furnishings boutique, we provide our Trade Professionals an exquisite broad range of product with special pricing, perks and incentives you won’t find anywhere else!

You focus on design and let us do the rest!


Receive up to 25% savings on all purchases in our Alice Lane Home store and online.


Earn points every time you shop! We’ll also send you a special birthday gift every year.


Get personalized help from trade experts who will guide you through the entire buying process.


Shop our entire line of unique home furnishings in a broad range of aesthetics—from classic modern to mid-century.


Get early access to pre-shops, sales, parties and events.


Our trade representatives are here to partner with you in offering personalized help with your project needs. Enjoy full showroom access while sipping on your favorite drink.


Q: How does the trade discount work?

We grant Trade membership and discounts to interior designers, home builders, developers, architects and stagers.

You will enjoy preferred access to a broad range of products and styles at an exclusive price. Our curated collections of furniture, rugs, lighting, home and wall décor will help you create environments that appeal to your clients’ respective tastes and budgets.

Once a member, your trade status will be recognized both online ( or in store.

Our Trade Program is tiered to reward you for your loyalty. Members receive an opening discount of 15% off all purchases, including special orders.

Q: How do I apply for membership?

Apply online here. Membership is contingent upon the approval of appropriate credentials (listed below) and a simple application.

You will need three of the following trade credentials when submitting your application:

· Valid membership to a major design organization or certification (e.g. ASID, IIDA, NCIDQ)

· Business license

· Tax ID

· Business card with your design profession

Q: I submitted my application. What's next?

Once we have processed your application, you’ll receive a confirmation email that will grant you access to all Alice Lane Trade benefits that you can start using right away. You will also be contacted by your personal Trade Representative who can answer any questions you may have and can assist in placing orders. Your in-store/online trade card will be received in the mail within 14 business days.

Q: Is there a minimum order quantity?

No minimum quantity is necessary for you to place your order.

Q: How do I request a quote or place an order?

Quotes can be requested and orders placed by contacting your personal Trade Representative or simply submitting your fillable order form (received in your welcome email) to

Q: What are AL Perks and how do I use them?

A.L. Perks are digital or paper certificates that you can spend in stores or online at Perks are earned based on purchases online or in-store and are accrued on a calendar year basis. Perks will be earned in the following manner: 1 point for every dollar spent.

For every 5,000 points you earn, you will receive a $50 AL Perk Certificate to use towards any (yes, any!) purchase at Alice Lane Home. Certificates expire one year from the date they were issued.

AL Perks Rewards are for individual use only and are non-transferable.

Q: What are "splurge days"?

Some days are meant for splurging! Receive an additional 5% off your entire purchase one to four times per year—you choose when! Gold members receive one day, Platinum Members receive two days and Black Members receive four days per year.

Q: If my firm has multiple designers, can I receive a discount card for each of them?

Membership is not transferable and is offered to individuals. If your firm has multiple designers, each must individually apply for membership to ensure they receive their individual incentives and perks. Please make sure each applicant uses their own email address when applying.

Q: How can I check my order status?

Once your order is placed you will receive email updates once/week with your order status. You may also contact your personal trade representative or send an email to

Q: How do I connect with an Alice Lane Trade Representative?

To connect with a dedicated Trade Representative, contact us via email at and we will reply with the contact information for your dedicated Trade Representative. You can also reach us by phone at 1.866.520.0403.

Q: What are my shipping options? Is white glove delivery available?

For shipping information, please read more here.

For Utah residents, free* white glove delivery is available up to one hour.

*$50/hr per hour after first free hour (includes two delivery people)

Q: What is the return policy?

Online Purchases: Read the full return policy here.

In-Store Purchases: We accept returns on all in-stock furniture and home décor within 14 days for a full refund. After 14 days, merchandise will be returned for store credit. Special order furniture is non-refundable.

Q: Are fabric and material samples available?

Yes! We offer complimentary fabric swatches that can be delivered right to your door. You can also request rug swatches for a fee (a refund will be issued if swatches are returned within 14 days, or applied towards your purchase).